Next Date: 25.04.2023, 5PM CET
WORKSHOP ON HOW TO BUILD YOUR
• Get the 6-Step path to becoming an iconic fashion brand
• Understand your target audience
• Uncover your unique founder & brand narrative
Sing up for May: 23.05.2023, 5PM CET
Days
Hours
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Are iconic fashion brands recognisable? Definitely.
Once they are there you cannot unseen them anymore. You can hate them, you can love them, but you can never ignore them.
Becoming an iconic fashion brand is a process. It’s a journey of consciously wanting and being the best by making a remarkable impact on people’s lives.
METHOD
01
INSPIRE
Solid brand foundation and understanding of the market is the core of iconic brands.
02
CARE
Iconic brands are balanced between innovation, sustainability, trends and brand.
03
OUTWEIGH
You have to stand out, know what makes you special and your unique value proposition.
04
NOTICE
Iconic brand sustain a balanced and elegant brand identity – visually and verbally.
05
IDENTIFY
Develop and establish consistency of end-to-end branding.
06
CHAMPION
The world is always in motion, iconic brands have a plan of building and developing further.
What barriers must be broken to become an iconic fashion brand?
SAME
Imitators are everywhere. Many fashion brands look and operate similarly. However, when a brand establishes its distinctiveness and unique value proposition, it becomes unbeatable.
Unfocused
Failing to understand your target audience can be a major challenge. Without a clear understanding of who your customers are, it becomes difficult to create products that will answer their needs.
Obsolete
The future is always in motion. Brands that lack innovation face a significant challenge in the constantly evolving industry and regulations. This could lead to becoming irrelevant.
To be a fashion tech company is not an easy thing! Especially with all sorts of innovation exploding everywhere. Mayya stands out as one of the best mentors I've had. She listens attentively and delivers insightful feedback, shaping the soul of a business like no other.
Thank you for all the time, it has been priceless moments!
define today your brand performance with
The Iconic Fashion Brand Scorecard
Developed by our brand experts to provide you with an objective evaluation of your brand’s status and to help you identify areas for improvement.
Answer 30 yes/no/maybe questions about your business current brand state. Get a tailored report based on your answerers – this is our gift for you.
DETAILS
save the date
- DATE: Tuesday 25.04.2023
- LOCATION: Online - Zoom
- TIME: 5-6 PM CET (Berlin)
- TIME: 4-5 PM GMT (London)
- TIME: 11-12 PM EST (New York)
We had the pleasure of working with Mayya on our rebranding. She gave us clear directions throughout the process in order to make hard decisions we had not been able to make before. We are really excited about the results and have received great feedback from all stakeholders.
Mayya expertise within Web3, combined with her creativity and proficiency in design provides her with a unique skill set. Mayya’s work exceeded our expectations and really helped us to form a visual identity for our project.
Our project dealt with fashion brands entering Web3 utilizing NFTs, and Mayya knew precisely how to tackle this topic visually. She is highly talented, has a great eye for detail and could understand exactly what we needed. We cannot thank her enough!
