Next Date: 20.06.2023, 5PM CET 

45 MINUTE WORKSHOP: HOW TO BUILD YOUR

ICONIC FASHION [TECH] BRAND

• Get the 6-Step path to becoming an iconic fashion brand

• Understand your target audience

• Uncover your unique founder & brand narrative

Sing up for May: 23.05.2023, 5PM CET 

Days
Hours
Minutes
Seconds
GEOBO fashion branding & design studio

Are iconic fashion brands recognisable? Definitely.

Once they are there you cannot unseen them anymore. You can hate them, you can love them, but you can never ignore them.

Becoming an iconic fashion brand is a process. It’s a journey of consciously wanting and being the best by making a remarkable impact on people’s lives.  

ICONIC FASHION BRAND

METHOD

GEOBO-method

01

INSPIRE

Solid brand foundation and understanding of the market is the core of iconic brands.

02

CARE

Iconic brands are balanced between innovation, sustainability, trends and brand.

03

OUTWEIGH

You have to stand out, know what makes you special and your unique value proposition.

04

NOTICE

Iconic brand sustain a balanced and elegant brand identity – visually and verbally.

05

IDENTIFY

Develop and establish consistency of end-to-end branding.

06

CHAMPION

The world is always in motion, iconic brands have a plan of building and developing further.

THE CHALLENGES

What barriers must be broken to become an iconic fashion brand?

SAME

Imitators are everywhere. Many fashion brands look and operate similarly. However, when a brand establishes its distinctiveness and unique value proposition, it becomes unbeatable.

Unfocused

Failing to understand your target audience can be a major challenge. Without a clear understanding of who your customers are, it becomes difficult to create products that will answer their needs.

Obsolete

The future is always in motion. Brands that lack innovation face a significant challenge in the constantly evolving industry and regulations. This could lead to becoming irrelevant.

WHAT YOU WILL GET:

PRESENTED BY:

Andreas Profile

ANDREAS EHRENREICH

Mayya is the Founder and Creative Director at GEOBO - design studio specializing in branding for fashion companies.

Andreas is the Co-Founder and Brand Strategist at GEOBO - design studio specializing in branding for fashion companies.

WHAT OTHERS SAY

define today your brand performance with

The Iconic Fashion Brand Scorecard

Developed by our brand experts to provide you with an objective evaluation of your brand’s status and to help you identify areas for improvement.

Answer 30 yes/no/maybe questions about your business current brand state. Get a tailored report based on your answerers – this is our gift for you.

DETAILS

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HAPPY CUSTOMERS

ANDREAS EHRENREICH

BRAND STRATEGIST & COPYWRITER

Andreas is a brand strategy expert with a sound understanding of culture, style, and trends. His passion for storytelling and visual media brings a fresh perspective to any branding process.

He has a background in film studies, having taught media and communication at universities in Austria, Germany, and the UK.

With his expertise, Andreas helps companies to build brands that make a positive cultural impact and achieve fundamental business objectives.

ANDREAS EHRENREICH

BRAND STRATEGIST & COPYWRITER

Andreas is a brand strategy expert with a sound understanding of culture, style, and trends. His passion for storytelling and visual media brings a fresh perspective to any branding process.

He has a background in film studies, having taught media and communication at universities in Austria, Germany, and the UK.

With his expertise, Andreas helps companies to build brands that make a positive cultural impact and achieve fundamental business objectives.

HOW CAN WE HELP?

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GEOBO fashion branding & design studio