Next Date: 19.09.2023, 5PM CET
45 MINUTE WORKSHOP: HOW TO BUILD YOUR
• Get the 6-Step path to becoming an iconic fashion brand
• Understand your target audience
• Uncover your unique founder & brand narrative
Sing up for May: 23.05.2023, 5PM CET
Days
Hours
Minutes
Seconds
Are iconic fashion brands recognisable? Definitely.
Once they are there you cannot unseen them anymore. You can hate them, you can love them, but you can never ignore them.
Becoming an iconic fashion brand is a process. It’s a journey of consciously wanting and being the best by making a remarkable impact on people’s lives.
METHOD
01
INSPIRE
Solid brand foundation and understanding of the market is the core of iconic brands.
02
CARE
Iconic brands are balanced between innovation, sustainability, trends and brand.
03
OUTWEIGH
You have to stand out, know what makes you special and your unique value proposition.
04
NOTICE
Iconic brand sustain a balanced and elegant brand identity – visually and verbally.
05
IDENTIFY
Develop and establish consistency of end-to-end branding.
06
CHAMPION
The world is always in motion, iconic brands have a plan of building and developing further.
What barriers must be broken to become an iconic fashion brand?
SAME
Imitators are everywhere. Many fashion brands look and operate similarly. However, when a brand establishes its distinctiveness and unique value proposition, it becomes unbeatable.
Unfocused
Failing to understand your target audience can be a major challenge. Without a clear understanding of who your customers are, it becomes difficult to create products that will answer their needs.
Obsolete
The future is always in motion. Brands that lack innovation face a significant challenge in the constantly evolving industry and regulations. This could lead to becoming irrelevant.
To lead a fashion tech company is not an easy thing, with all sorts of innovation exploding everywhere. Knowing which path to follow is essential to survive. I’ve never seen a mentor like Mayya who listens so closely to every word you say and compiles it into such a detailed report and feedback. Mayya’s advice can really shape the soul of your business.
define today your brand performance with
The Iconic Fashion Brand Scorecard
Developed by our brand experts to provide you with an objective evaluation of your brand’s status and to help you identify areas for improvement.
Answer 30 yes/no/maybe questions about your business current brand state. Get a tailored report based on your answerers – this is our gift for you.
DETAILS
save the date
- DATE: Tuesday 19.09.2023
- LOCATION: Online - Zoom
- TIME: 5PM CET (Berlin)
- TIME: 4PM GMT (London)
- TIME: 11PM EST (New York)
We had the pleasure of working with Mayya on our rebranding. She gave us clear directions throughout the process in order to make hard decisions we had not been able to make before. We are really excited about the results and have received great feedback from all stakeholders.
What an amazing collaboration! Mayya and her team created a fabulous branding for us. Their strategy and creative content are above and beyond. The collaborative process and the attention to details made it a perfect partnership. GEOBO is a studio that I can’t recommend highly enough.
We were honoured to have Mayya design the cover for our research project. It dealt with fashion brands entering web3 utilizing NFTs, and Mayya knew precisely how to tackle this visually. She is highly talented, has a great eye for detail and could understand exactly what we needed. We cannot thank her enough!
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