THREE DI is a fashion tech studio and education company designing the 3D fashion pieces of the future. Their efforts are towards supporting fashion brands to optimise the production process with 3D design so they can minimise their ecological impact. The studio specialises in 3D digital fashion for sports apparel & luxury fashion companies.

While entering a new niche market, we’ve specified a strategy and tactics how to position the studio so that new customers can enthusiastically respond to their offer. To resolve current challenges, we developed a new strategic direction.

The brand identity that remain a concept is a bold holistic, visual expression designed to be recognised and impress. As an expression the logo is an organic form depicting the science behind what the brand does – 3D form built up from a thread. Graphically vibrant and dynamic digital elements materialise the company’s visual representation.