GEOBO

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ABOUT

optilyz has been on the German market since 2015. They offer a service for a direct mail automation to middle and big scale corporate clients. In 2021, they developed a different vision for their future and focus. That’s why they wanted a complete brand redesign—to find a better visual representation for the company.

As the service that optilyz provides is simple, easy to use, and valuable. They needed a brand identity that would speak to their corporate clients in kind; an identity that would correspond with their current values, brand mission, and vision. 

In 2021 optilyz launched their new identity. The branding is clear and consistent, offering a fresh, relatable appearance across different touchpoints – and a friendly robot mascot! The result: happy stakeholders and the company’s most successful year since its foundation in 2015.

Assignment

Brand Strategy

Brand Identity

CREDITS

Creative, Art Direction & Design: Mayya Geo
 
Brand Design: Yannick Fischer
 
Brand Strategy & Copywriting: Andreas Ehrenreich

YEAR

September 2021

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GEOBO fashion branding & design studio